To sell on Facebook, the first step is to create a Facebook shop allowing users of the platform to discover and buy your products. For this, you need to have a Facebook page for your business. Creating a Facebook Shop is free.
From your page, you will be able to configure your store and prepare your catalog, that is, the list of items you want to sell on Facebook. For each of the items, you can then add detailed information such as the name of the item, its description, the variants and the price. You will also need to import visuals. It is possible to create subgroups of articles, called collections, which you can put on the front page.
A new section then appears on your Facebook page, called Shop, allowing your customers to discover your products. The shops are mobile native, with an optimal rendering on mobile. If a customer wants to buy a product from your store, they will be redirected to your website. Indeed, the payment functionalities within the Facebook application are currently only available in the United States and for a limited number of users.
If you have a Shopify online store, you can save valuable time and import your products directly to the Facebook channel from Shopify. You also have the possibility to recreate the visual identity of your Shopify store on your Facebook store, and easily create collections.
Advertise on Facebook
If you want to boost the visibility of your Facebook shop and make sales, communication is essential. Otherwise, your Facebook store may be perfectly invisible. To drive traffic, post regularly to your Facebook page to engage with your followers and grow your community.
You can highlight your products, new arrivals and special offers, by directly tagging the products of your store in your posts so that users can access them in one click. This is what the lingerie brand Ysé Paris does, as in the example below where the white dot indicates a tagged item from the store.
Ysé Paris brand Facebook shop
Facebook post from the brand Ysé Paris, a Shopify online store, with an article from its Facebook store tagged.
In order not to tire your community, do not only promote the product. You can also post about your commitments, your teams or behind the scenes of your brand. Many Facebook users also use the social network for entertainment. A touch of humor can make the difference!
While organic posts are important, they only reach followers of your page. To reach a wider audience and find new customers among the millions of Facebook users, consider Facebook ads. With Facebook ads , you can be more visible on the social network and appear in the newsfeed of the users you want to reach thanks to Facebook’s audience targeting features. You can customize parameters such as the location of users, their age group, their gender or their centers of interest.
You can also opt for retargeting ads to reach consumers who have already visited your online store without making a purchase. To maximize the effectiveness of your advertising campaigns and track their performance, consider installing the Facebook pixel . Thanks to this tool, you will have precise information on the behavior of your visitors to optimize your marketing plan and boost your conversions.
Use Facebook Messenger
To sell on Facebook, you must be willing to engage with your customers. Many Facebook users also use Facebook Messenger. You can add the Send Message button to your page so they can contact you through it.
Visitors to your Facebook store will be able to send you a message on Facebook Messenger to obtain information about one of your products, ask questions about an order or make a complaint.
If responding to Facebook Messenger messages takes time, it’s an investment that should pay off. Interactions with brands play an important role in purchasing processes. They can convince users to take the plunge and are an important loyalty factor. To do this, respond quickly to requests. On social networks, immediacy is key! Aim for a response within the day, for example by devoting a little time each day to replying to your messages.
To help you better manage your interactions with your customers and prospects, you can use Facebook Messenger from Shopify Inbox. This free sales channel lets you manage your online store and Facebook Messenger conversations in one place.
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